Creative storytelling, accelerated by AI.
Crafted with human intent.
CoastalGen is an AI-native creative studio delivering premium video, imagery, and motion systems for brands, organisations, and teams across every industry.
Featured
2025 Appreciation Film
A quiet thank-you to the people who shape us every day; teachers, carers, mentors, and families.
A reflection on patience, guidance, and the unseen work that matters most.
SERVICES
A full-stack creative partner for ambitious ideas.
We combine creative direction, AI-powered production, and human refinement to deliver high-impact content without traditional timelines, overheads, or friction.
Brand and campaign direction
AI-assisted creative direction for brand films, campaigns, and long-form narratives with a premium finish.
Generative content systems
Modular AI content systems designed to scale across channels while remaining visually consistent and on-brand.
Product and concept storytelling
Clear, confident narratives that communicate value through motion, imagery, and intelligent composition.
Social and digital motion
Platform-native video and animation built for reach, clarity, and performance.
Creative AI tooling
Custom AI workflows and production systems tailored to your needs; from concept generation to delivery.
Visual identity evolution
Modernise and extend your visual language using AI-driven imagery, motion, and design frameworks.
FAST START
Get a creative sprint mapped in 48 hours.
We define the creative direction, AI approach, and production pathway for your project; clearly scoped, costed, and ready to move.
ABOUT
Human-led creative, powered by AI.
I’m Toby Goodman, a creative producer and AI specialist building CoastalGen to help people and organisations communicate with clarity. I blend creative direction with modern GenAI workflows to produce premium video, imagery, and motion that feels considered, not synthetic.
Whether it’s a brand story, an internal comms piece, a product launch, or a visual concept, I focus on calm storytelling, fast iteration, and a clean finish. The goal is simple; make great work easier to create and easier to scale.
- Creative direction and storytelling (from concept to delivery)
- AI-assisted production systems for speed, consistency, and variation
- Premium motion, imagery, and video designed for real audiences
CREDIBILITY
Trusted creative direction, delivered globally.
We work with teams and organisations who need premium creative delivered faster and more efficiently than traditional production models allow.
220+
Projects delivered
12 days
Avg turnaround time
94%
Client satisfaction
18
AI-powered workflows deployed
PORTFOLIO
Motion and imagery built for clarity and impact.
From AI-generated films to photoreal visual systems, our work blends speed with restraint; always intentional, never synthetic.
A GenAi Claymation Video for our client The City of Yarra
Architecture
Hover to compare the client-provided plan with the AI-enhanced result.
Britannia Hotel - Studio Vous
Britannia Bar - Studio Vous
Higher Vision - Studio Vous
Editorial control
Every output is guided by creative direction and refined by human judgement.
Iterative production
AI enables faster testing, variation, and refinement without reshoots.
Natural motion
We prioritise realism, coherence, and calm motion; not novelty or gimmicks.
TESTIMONIALS
Calm, premium content that scales.
Our partners rely on CoastalGen for consistent creative quality across campaigns, products, and platforms; without the chaos of traditional production.
“CoastalGen delivered a full launch suite in under two weeks without compromising the elegance of our brand.”
Elena Park
Creative Director, Tidal Atelier
“Their motion system feels calm and premium, exactly what our audience expects from a coastal luxury label.”
Jules Navarro
Head of Brand, Seafield Hotels
“Every asset felt cohesive across video and stills. The team understands restraint and atmosphere.”
Priya Desai
Marketing Lead, Harborline
FAQ
Answers to common studio questions.
We keep the process transparent so you can move quickly with confidence.
Start now
Ready to shape your next project?
Tell us about your goals and constraints. We’ll respond with a clear recommendation; tailored to your brief, timeline, and ambition.